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#668397 - 11/16/08 11:50 PM Passive Promotion – new internet music promo blog  
Joined: Nov 2008
Posts: 66
Brian Hazard Offline
Serious Contributor
Brian Hazard  Offline
Serious Contributor

Joined: Nov 2008
Posts: 66
Passive Promotion is a new internet music promotion blog highlighting social networking and automated recommendation technologies. Want to know...

How to make your band name, album title, and track list show up when someone puts your CD in their computer?

How to decide which web sites, publications, and radio stations are worth sending promos to?

How to get your music in Guitar Hero?

Answers to these questions and more at http://www.passivepromotion.com

The coming weeks will introduce topics such as SoundExchange, Allmusic/Muze, Google Adwords, iLike, SoundUnwound, We7, thesixtyone, performing rights organizations, and licensing cover songs the quick and painless way. Your participation and feedback are welcomed!

Brian.

COLOR THEORY
21st Century Piano Pop for fans of Depeche Mode, The Postal Service

Brian Hazard = Color Theory
colortheory@colortheory.com
http://www.colortheory.com
http://www.passivepromotion.com

Brian Hazard is a father, husband, mastering engineer, and recording artist, with 15 years of experience promoting his six Color Theory albums. His new Passive Promotion site chronicles the promotion of his seventh album from the earliest stages. Hazard argues that social networking and recommendation engines like Pandora, iTunes Genius, and Last.fm will have a larger impact on the album's success or failure than traditional efforts like promoting to radio or securing brick-and-mortar distribution.

#668482 - 11/17/08 12:09 PM Re: Passive Promotion – new internet music promo blog [Re: Brian Hazard]  
Joined: Aug 2002
Posts: 6,813
Everett Adams Online content
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Everett Adams  Online Content
Top 40 Poster

Joined: Aug 2002
Posts: 6,813
,NL Canada
Welcome Brian.


The more you taste the bitterness of defeat, the sweeter final victory will be

May the flowers of love forever bloom in your garden of life

http://www.soundclick.com/newsflashsounds

http://www.soundclick.com/newsflashgospel

www.cdbaby.com/all/eca333

www.showcaseyourmusic.com/newsflashsounds
#668498 - 11/17/08 01:04 PM Re: Passive Promotion – new internet music promo blog [Re: Everett Adams]  
Joined: Feb 2005
Posts: 7,710
Dave Rice Online content
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Dave Rice  Online Content
Top 30 Poster

Joined: Feb 2005
Posts: 7,710
Texas
Hi Brian:

Welcome to JPF. I took a peek at your Weblog and was impressed with it's elegant simplicity and useful information. I hope you'll visit us often. Most of us are so busy just trying to find (or satisfy) our Muse... we can't see the forest for the trees. Social networking... as you know... is not new... but it's concept is a little quirky and it seems to involve the "artist" staying in touch with the "fanbase of friends" and passing out praise for their songs... good, crappy or somewhere in between... or no reciprocity. Is there a better way? I'd like to concentrate on two things mainly... 1. Writing and recording new material... & 2. Developing a network of contacts who might actually be able to further my songwriting success.

I sing but have no desire to perform. I want to get talented singers to do covers of my work. Is this "plan" even workable?
Yes, I'm in it for the money... and hopefully, if my songs take off, immortality of sorts.

Sorry for "taking over" your post. Just wanted to see if you know others with a similar set of circumstances. Come back often. You'll find some interesting and talented people here.

Dave Rice

http://www.showcaseyourmusic.com/DaveRice

#668525 - 11/17/08 02:58 PM Re: Passive Promotion – new internet music promo blog [Re: Dave Rice]  
Joined: Dec 2006
Posts: 5,683
niteshift Online content
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niteshift  Online Content
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Joined: Dec 2006
Posts: 5,683
Fiji
Hey Brian,

Welcome !

Interesting blog. As one who has a single due for release Dec 1st, the read gives a lot of info. I think it means spend time on the target, and not on the periphery. Points noted !

cheers, niteshift

#668754 - 11/18/08 03:29 PM Re: Passive Promotion – new internet music promo blog [Re: niteshift]  
Joined: Nov 2008
Posts: 66
Brian Hazard Offline
Serious Contributor
Brian Hazard  Offline
Serious Contributor

Joined: Nov 2008
Posts: 66
Thanks for checking it out! I hope to make it more useful by the day.

Dave, I agree that social networking, at least "MySpace style", isn't satisfying or generally effective. In a lot of ways, it feels like a high school popularity contest. I hope to present a set of viable alternatives that make music the central focus.

As for making it as a non-performing songwriter, it seems tough but not impossible. I don't claim to be an expert in pitching songs, but if I were in your shoes I'd join Taxi and tailor my songs to fit their listings. Hopefully you've got a situation where you can crank out decent demos. Aim to write and record demos for a few listings per month, use their feedback, and rewrite, rinse, and repeat. If you need help on the songwriting end of things, I'd recommend Jason Blume's "Six Steps to Songwriting Success".

Still, if you're in it for the money, you're in the wrong business!

Brian Hazard
http://www.passivepromotion.com


Brian.

COLOR THEORY
electronic indie piano pop

http://www.colortheory.com
http://www.passivepromotion.com
#669326 - 11/20/08 04:57 PM Re: Passive Promotion – new internet music promo blog [Re: Brian Hazard]  
Joined: Nov 2008
Posts: 66
Brian Hazard Offline
Serious Contributor
Brian Hazard  Offline
Serious Contributor

Joined: Nov 2008
Posts: 66
Yesterday my good friend Mark Nicholas wrote a guest column about promoting your music on YouTube. He's garnered a load of attention and album sales as a result of posting some basically zero budget videos.

Brian Hazard
http://www.passivepromotion.com


Brian.

COLOR THEORY
electronic indie piano pop

http://www.colortheory.com
http://www.passivepromotion.com
#700037 - 03/09/09 07:40 PM Re: Passive Promotion – new internet music promo blog [Re: Brian Hazard]  
Joined: Nov 2008
Posts: 66
Brian Hazard Offline
Serious Contributor
Brian Hazard  Offline
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Joined: Nov 2008
Posts: 66
Just posted a primer to introduce artists to Last.fm and help get them started. IMHO, it's a site that all musicians should be on - and probably already are without their knowing it!

http://www.passivepromotion.com/lastfm

Brian.

COLOR THEORY
electronic indie piano pop

#700047 - 03/09/09 08:11 PM Re: Passive Promotion – new internet music promo blog [Re: Brian Hazard]  
Joined: May 2003
Posts: 2,814
Herbie Gaines Offline
Top 100 Poster
Herbie Gaines  Offline
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Joined: May 2003
Posts: 2,814
Chicago,IL, USA
great info Brian, thanks ! !


Herbie
JPF Chicago Chapter Coordinator
http://www.herbietunes.com

#700138 - 03/10/09 01:55 AM Re: Passive Promotion – new internet music promo blog [Re: Herbie Gaines]  
Joined: Jul 2002
Posts: 3,065
Michael James Moore Offline
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Michael James Moore  Offline
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Joined: Jul 2002
Posts: 3,065
oceanside,CA,USA
Hi Brian.I'm confused about how i got my songs on last fm.What is it and how did they get my stuff?Loved your site.Best regards,mjm
http://www.mjmrecords.com/

#700155 - 03/10/09 03:45 AM Re: Passive Promotion – new internet music promo blog [Re: Michael James Moore]  
Joined: Sep 2006
Posts: 772
Andrew Aversa Offline
Andrew Aversa  Offline

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Joined: Sep 2006
Posts: 772
Philadelphia, PA, USA
Really slick blog + website. I run a somewhat similar blog myself, though it focuses a bit more on the music business in general.

http://www.soundtempest.net/

Not sure I agree with your thoughts on OurStage though. My fiance Jillian Goldin won the grand prize a year ago with a New Age track. A friend of mine (sgx) won in the "Electronic" category the next month.

Last edited by Andrew Aversa; 03/10/09 03:49 AM.

http://www.zirconmusic.com/ - Award-winning music/albums for video games, film and TV!

Impact Soundworks - Cutting-edge sample libraries for Kontakt
#700158 - 03/10/09 04:04 AM Re: Passive Promotion – new internet music promo blog [Re: Andrew Aversa]  
Joined: Nov 2008
Posts: 66
Brian Hazard Offline
Serious Contributor
Brian Hazard  Offline
Serious Contributor

Joined: Nov 2008
Posts: 66
Wow, great blog Andrew! You've got a new subscriber.

I'd love to hear your take on OurStage. I think my mistake was to get everyone voting right from the onset. I moved into the #1 slot for a few hours and became a sitting duck for everyone to shoot down. And I was shot all the way down to last place! Then a couple hours later, back to #1. Unfortunately, the clock ran out when I was on a downward swing.

If I were in the finals again, I'd try to get everyone to start voting for me in the last couple hours.


Brian.

COLOR THEORY
electronic indie piano pop

http://www.colortheory.com
http://www.passivepromotion.com
#700161 - 03/10/09 04:08 AM Re: Passive Promotion – new internet music promo blog [Re: Michael James Moore]  
Joined: Nov 2008
Posts: 66
Brian Hazard Offline
Serious Contributor
Brian Hazard  Offline
Serious Contributor

Joined: Nov 2008
Posts: 66
Originally Posted by Michael James Moore
Hi Brian.I'm confused about how i got my songs on last fm.What is it and how did they get my stuff?Loved your site.Best regards,mjm
http://www.mjmrecords.com/


Thanks! Last.fm doesn't necessarily have your stuff. It could just be that your artist name and song titles are encoded as ID3 tags on mp3 files that users stream. If they do have your stuff, it could be that CD Baby gave it to them. My understanding is that CD Baby is no longer submitting to Last.fm, but I could be wrong on that. I was surprised to find my latest, released in November, wasn't there. As soon as I added it to my account and uploaded the tracks, Last.fm connected the songs to previous plays and my stats went way up.

Honestly, the site is a bit of a mess, but they're working on it. The amount of data they have to deal with is simply massive. For now you can claim your artist page and check to see what content they have using the Music Manager, which you access via a drop-down menu in the upper right corner. You can add any missing content by uploading 128 kbps mp3 files. I really do think it's worth the trouble.

#700162 - 03/10/09 04:09 AM Re: Passive Promotion – new internet music promo blog [Re: Brian Hazard]  
Joined: Nov 2008
Posts: 66
Brian Hazard Offline
Serious Contributor
Brian Hazard  Offline
Serious Contributor

Joined: Nov 2008
Posts: 66
Sorry to monopolize the thread, but I got some good news. My Last.fm article was posted on the front page of the hugely popular Music Think Tank:

http://www.musicthinktank.com


Brian.

COLOR THEORY
electronic indie piano pop

http://www.colortheory.com
http://www.passivepromotion.com
#700164 - 03/10/09 04:12 AM Re: Passive Promotion – new internet music promo blog [Re: Brian Hazard]  
Joined: Sep 2006
Posts: 772
Andrew Aversa Offline
Andrew Aversa  Offline

Top 500 Poster

Joined: Sep 2006
Posts: 772
Philadelphia, PA, USA
Hey, grats on that smile Very nice work.

With regards to OurStage finals, I agree that I think counter-voting occurs during the final round, and the last hour or so is just nuts. I don't think anything ever really settles in. I've seen people move from 25th to 1st, from 1st to 40th, etc. (been participating for about a year myself). The standings are definitely lagged *sometimes*, so they're not always the greatest indication of where things really are. On the other hand, sometimes I wonder if the finals should be completely blind, so no one knows who's in first.


http://www.zirconmusic.com/ - Award-winning music/albums for video games, film and TV!

Impact Soundworks - Cutting-edge sample libraries for Kontakt
#700166 - 03/10/09 04:14 AM Re: Passive Promotion – new internet music promo blog [Re: Andrew Aversa]  
Joined: Nov 2008
Posts: 66
Brian Hazard Offline
Serious Contributor
Brian Hazard  Offline
Serious Contributor

Joined: Nov 2008
Posts: 66
I'd definitely prefer it if the finals were blind. I felt a little guilty for pulling out all the stops and rallying people on the phone to bring in votes, even during the final hour.

Brian.

COLOR THEORY
electronic indie piano pop

Brian Hazard = Color Theory
colortheory@colortheory.com
http://www.colortheory.com


Brian.

COLOR THEORY
electronic indie piano pop

http://www.colortheory.com
http://www.passivepromotion.com
#701292 - 03/14/09 04:18 AM Re: Passive Promotion – new internet music promo blog [Re: Brian Hazard]  
Joined: Nov 2008
Posts: 66
Brian Hazard Offline
Serious Contributor
Brian Hazard  Offline
Serious Contributor

Joined: Nov 2008
Posts: 66
The Director of Communications for OurStage replied to my criticisms! Right now, it's the last comment:

http://www.passivepromotion.com/finalthoughts

Nice to see them so proactive, and to know that many of my concerns are being addressed.


Brian.

COLOR THEORY
electronic indie piano pop

http://www.colortheory.com
http://www.passivepromotion.com

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