Hi Barry:

I don't have a simple answer for such a complex question. There are so many variables involved. To me, the melody and story behind the reason for the song are much more important. The way people search for music (new, old, and anything in between) is also a large variable. I would say that "word of mouth" discovery from friends, acquaintances and other music fans whose opinion you trust is the primary driver. A catchy title sure can't hurt provided it relates to the message of the song or to other factors along those lines.

In the long run, I don't think the title is more important than the melody and message. Short "Titles" seem best if you are trying to get your listeners to remember the song that way.

In the end, the only important thing is... does the song ring the registers of your preferred market segment?

All the best,

Dave