There's a million reasons this might be true. Fans and incredibly short attention span. Band, label, disagreements. Personality quirks. And overall things that just don't work out. The bigger question is why do certain things work in the first place? Very subjective and no one really knows what is going to work or not. So many of the writers and artists I have known over the years, didn't know the songs that became huge hits or even signature songs, were going to do what they did. They almost always believe one of their other songs would be the huge "pay off" songs.

Ray, I have breakfast about three days a week with members of Sony James' band. He didn't know either.

MAB