With regard for proper nouns
Certain things are okay that are common:

The name of a state or country for instance, because you don't have to be part of that area to recognize it.

Certain city names are okay based on the type of music, because they are a common reference, such as San Antonio, or Nashville, for country music, or New York or L.A. while a lesser known city requires more knowledge.

But Magdalena Desert, Katrina, New Mex Trekkies, & Borg Drones all require specialized knowledge to get the song, which I assume doesn't have a niche targeted audience.

Singing this at a Star Trek convention about a girl who has a thing for the stereotype of people that attend these conventions to have her way with them, that would go over well.

But I don't think it would be an asset commercially.