Video 'content', the visual product that spews through cables and the airwaves into billions of watchers, all over Planet Earth, has increased beyond exponential metrics in the early 21st century.

The Boss sings, "Fifty-Seven Channels, and nothin' on!" There are a thousand and fifty-seven channels, and nothin' on, but we watch it anyway.

And all of it 'wants' musical accompaniment. It is a huge market, a global market. They have a 'budget' to pay for music. If you're creating 'broadcast ready' recordings, and can zap them out on demand, or get them into a Music Library where the people whose charge is to spend that budget come looking, you may find a revenue stream that can bring money right back to your house.

We often aspire to be the 'next big thing', the next big star in the country or pop genre, with our songs, and fantasize about the riches it might bring.

But music for video enhancement may be quite lucrative too. Scene-setting mood music, jaunty arrangements that Hook listener attention, is in demand. There are six second ads on the internet, fifteen second ads, mere seconds of musical accompaniment to their sales pitch, that someone got paid for, through a Synchronization License. It's a market most Creatives don't exploit. And could. They are creating recorded product that could serve that function, background music, scene-setting music, mood music to enhance the emotional effect of the visual presentation. Movie soundtracks, documentaries, cartoons, video games, advertising, all have a budget for music. The Music Supervisor or Broadcast Producer is the job title, usually, for the person whose job is to find music. They're always looking and always in a hurry, on a deadline to be ready when the visual presentation is to be made. Your ability to respond quickly, acting on your own, is an asset. Having product created, ready to respond to a 'Brief', a specification of what the Music Supervisor is looking for is an asset. Those technical skills many of you may already be practicing in creating your music may be exactly the skill-set to enable you to exploit this market, this global market, USA, Europe, South America, Africa, Asia, Australia, not so much Antarctica; then again, Antarctic documentaries may want your product!

Explore if you are creating recordings and able to get them in the ears of the people who have the budget to spend.

There will always be another song to be written. Someone will write it. Why not you? www.garyeandrews.com