Yesterday I learned about a new online music business (Kerchoonz)
after reading their press release on the Music Industry News Network.
http://www.mi2n.com/press.php3?press_nb=112542
The title is: Kerchoonz' Answer To Digital Dilemna: Pay The Artist.
Their home page is:
http://www.kerchoonz.com/goChoonz/

They claim they've come up with a new business model which lets
registered artists and songwriters share their music and videos with fans while getting paid for every stream and download.

They also say that their music will be DRM and Ad-free, but it appears they will also sell advertising (space?) to generate revenues for their site, or so it appears from this line at the bottom of their press release:
For details on how to Advertise on Kerchoonz contact: David Turner

Have any of you heard of this new venture and what you think? Will this business model work and will they generate enough income to pay the publishers, labels and artists for their music and videos?

Another interesting thing I found on some other Press Releases (by the same company) is this, quote:

"Fans want free music without the hassles of DRM or advertising, while musicians want appropriate compensation for the use of their music," noted Christian Ulf Hansen, former Director of Writer / Publisher Relations BMI Europe. "Kerchoonz recognizes this reality and strikes the right balance by meeting the needs of both musicians and fans."
Source: Articles Base
http://www.articlesbase.com/music-a...z-receives-250000-investment-516369.html

So that brings back the question about how they will generate enough income if they say that fans want FREE music withOUT the hassles of ADVERTISING. Hmmm... so maybe the advertising will not be embedded directly in the music or around the flash player, but on other pages?

Michael

There's nothing remarkable about it. All one has to do is hit the right keys at the right time and the instrument plays itself. -- Johann Sebastian Bach

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