Get yourself on Fox News, CNN, all the talk and news shows and you can get all kinds of press. Ask Susan Boyle. 278 million hits. But that does not always transfer into sales.
Rubean Stoddard and Taylor Hicks were seen by 100 million people over two and a half months. Neither sold more than 350,000 units. Break even point on a National release is 680,000 units.

Great to get press. Great to get views. Doesn't always translate into sales.

MAB