Things may be different in the case of a singer/songwriter.

Two examples: Bob Dylan never wrote for an audience (at least from what I understand from his interviews). He wrote thoughtful songs of the early 60's but was never personally involved in the protest movement, though they tried to get him involved. The audience found him. Remember his quote "I always considered myself a song and dance man". He played an electric set at Newport. That definitely was not for the audience. He was Booed, but survived.

John Prine plays anything that's on his mind. People buy his records and go to his concerts to see what's on his mind.

I can name a dozen others that are found by the audience and not the other way around. People want to be part of the show, and that means identifying with the performer.

Neil Young said "It's all about the music", partnerships be damned. Next to David Byrne, Young is the most diverse musician I've known of. He's tried everything and can still sell out a concert. The music is what brings the audience to you.

I struggle between writing songs and playing the instruments to make a decent recording. I don't have a band. The band is me. I would prefer other talent on my recordings but don't have that luxury.