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Söndörgő
by Gary E. Andrews - 05/31/26 01:28 AM
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A test
by bennash - 05/26/26 07:18 AM
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Rob
by Rob B. - 05/25/26 11:14 PM
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Joined: Sep 2006
Posts: 772
Top 500 Poster
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OP
Top 500 Poster
Joined: Sep 2006
Posts: 772 |
If you've followed music industry news lately you've probably seen at least a few articles about bands that are offering "tiered pricing" for their CDs. A small amount of money gets you the CD, but pay more money and you get a t-shirt; something like that. This concept is called 'value-added incentives' and is potentially the future of the music business. For example, take a look at John Freese, former drummer for Nine Inch Nails, who has set up incentives starting at $7 to get a digital download of his new album, up to $75,000 for an absolutely ridiculous list of bonuses for the high-spending fan who pays that much: http://mashable.com/2009/02/20/josh-freese-album-promotion/I've written a whole article on this topic at my music industry website, SoundTempest, citing many other artist examples as well. You can read about it here: http://soundtempest.net/incentives-and-why-you-should-care/Whether you're a touring artist or a songwriter just looking to sell a few more CDs, I think this is really relevant stuff. Let me know your thoughts.
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Joined: May 2003
Posts: 2,814
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I think it's alot "tongue-in-cheek" Andrew, but interesting none the less !!
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Joined: May 2008
Posts: 4,195 Likes: 1
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Top 100 Poster
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Posts: 4,195 Likes: 1 |
Well, there are a lot of new concepts. People trying new things.
Tom
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Joined: Dec 2008
Posts: 249
Serious Contributor
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Serious Contributor
Joined: Dec 2008
Posts: 249 |
That's right Andrew, value added incentives definitely worked for "Too Little Time" band. Well, sorta. We did a July 4th gig and had a booth set up to sell our cd's. Buy a cd and get a free July 4th baseball cap. Turned out one paid $5 for the cap and the hell with cd.
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Joined: Sep 2006
Posts: 772
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lol, nice John  I think incentives work best when you already have some kind of a fanbase that you're selling to. Live shows can be hit or miss...
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