When I listen to the song, I hear a little "Margaritaville," but mostly I hear something that might be used in ads by a Chamber of Commerce.

If I were charged by a FLA COC for getting a tune for an ad, I would want a song that had a happy uplifting tempo and music...and quickly moved through an array of appealing mental images.

I would not want it to be overly concentrated with FLA images, because the main target would see "beach-goers" at large. Generic lines about tan lines and so forth that could be applied to any beach, would be desirable.

I think that this song gets all of that done reasonably well.
The content could be written thousands of ways, but this gets it done.

The purpose of some songs is to be light and pleasant.

https://soundcloud.com/sunset-poet-of-texas