Hey Vince,

It's advertising, right ? So it would be a flat fee for a limited time frame. Usually up to a year. The fee will depend on market reach, either local, regional, national or maybe internet only, the length of the track, and an estimated viewing audience.

Fellow JPF'er Michael Borges has a nifty little calculator to give you an estimate http://www.michaelborges.com/

If you email Michael, I'm sure he'll be able to help.

cheers, niteshift