Originally Posted by Jody Whitesides
DRS, does a baker sue the flour mill if he can't make his business work? Which is essentially what Pandora is attempting do.

It's painfully obvious that many don't understand the selling of music. It was a huge wakeup call when I was dealing with a major label and how the business works. Having been there, it fully changed my understanding. Problem is, people that don't get the concept of selling a product are often giving in to the path of least resistance. In music that = giving it away for a hopeless cause of "Please love me and buy me in the future." With Intellectual Property, this is extremely difficult.

You're analogy of the free gifts from a subscription are so way off it's insane. Those "free" gifts were often cheap crap that cost little to nothing to make, but were presented as great value [brilliant marketing]. When they're running off copies in the millions for sports illustrated, their production costs for the magazine go to minimal as well. They're likely making at least a 30% profit off each subscriber even with the "free" gifts. Otherwise, they'd go out of business. Giving away music for free in hopes you catch a new fan, well, they already got your goods. Why not give away a free toaster instead?

Music is a unit to sell. Or in your case to give away free. The problem with the business model you are creating, is that it devalues you and everyone else who might produce equal quality product. Eventually everyone that isn't making a living off their music will hopefully quit, leaving room for those who do and value themselves, their time, their fans, and their music.

I'm starting another thread to ask a question, that I'm betting many here have never done in terms of their business of music.


No the sports illustrated example is a long standing teaching tool for marketers everywhere.

Nobody else knows anything, only yourself.

Back end Marketing is how you make money.

http://ezinearticles.com/?4-Reasons-Why-You-Need-Back-End-Marketing-For-Your-Business&id=1355713