MySpace can be very cool. It can be helpful, for instance, to search and find all MySpace members within a certain ZIP code that enjoy the Dave Matthews Band and send them a "friend request" -- hey, you like DMB, I like DMB, maybe you'll like my stuff too!" Basically, you can very specifically identify a group of potential fans, who've willingly put this info out there in the MySpace system to find. I've heard of no-name bands that are able to pull in a decent crowd when they place a strange city for the first time, thanks to MySpace connections.