'Contests', in any field, are successful. Almost all require you to subscribe to a membership, buy a product, pay a fee or sign a contract (except jpfolks of course!).

Large brands often run contests to increase brand awareness, market research and generate sales. In my opinion, one way or another, you pay.

American Idol, Pop Idol, Fame Academy, X-Factor and all the syndications in almost every nation I can think of have launched careers. Yes, all the contestants could take part without paying at the door but have little control over their careers if they are selected.

These shows can not afford to select a winner who may not feel like singing a certain song, do a press conference, go on a diet or perform to an audience of twelve year olds. As such, they are legally obliged.

Although, to many, this is a small price to pay for a blessing, it IS a price and, sometimes, for a blessing in disguise.

What we offer is for free agents. Whether you win or not, you are free to do as you want with your art and the business of it. We charge you at the door, upfront, no strings... but I assure you, when British Airways decides to sponsor us, we will waive this (for a short survey and an email blast perhaps).

www.wearelistening.org

"The British Airways Singer/Songwriter Awards"