Some years back I saw a band playing in an outdoor outlet mall in the City of Lake Elsinore. What caught my eye was the 40' long Budweiser banner hanging over the stage.

During a break I asked the band leader about the banner? I'm not sure about how the connection to a corporate sponsor was initiated, but he told me that every time they perform a live gig, Budweiser agreed to pay them a total of $150 if they sent in a photo documenting the performance and the location.

Budweiser provided the banner and limited payment to a maximum of four times per month. The leader said that the money basically offset transportations costs. I was impressed that they were able to co-brand with a major corporation in that way!