Originally Posted by Brian Austin Whitney


#1. Until that or some other useful plan comes about, there's nothing to replace traditional radio...that type of blatant payola would never be allowed to work. In otherwords if you, as the artist/writer give something of value to the broadcaster in exchange for airplay, that is payola.

#2. And let's face it, the only person who will benefit from paying for airplay is the people taking your money. It's just a bonehead idea all around.

#3. The best you could hope for is to get some airplay, be heard by someone who likes you and then watch them as they go get your music free from any number of resources.

#4. Create great music.. learn how to perform it well and have fun. until you do all those things to the best of your ability (and few do) there's no much else to really worry about.

Brian


Last comments and putting it to rest:

#1. You are 100% wrong, payola and pay-for-play are distinctly different animal. I highly suggest as Chief Moderator that you actually study FCC regulations before making blatantly false comments.

#2. Tell that to all the commercial advertisers selling products and services in the multi-billion dollar advertising industry on the radio and on the Internet. The sooner you recognize that music is a product then marketing it will be a no-brainer.

#3. As if nobody at a record label or any other radio professional ever listens to the radio? Brian, you make me laugh!

#4. Or, you could combine right brain creativity with left brain analytics and create a functional business model around your artwork. Or, if business is not your forte, just create! Either works depending on the individual.