Originally Posted by Everett Adams
Hype is the main ingredient in success. If you can get that bandwagon rolling, success will follow. If enough people say someone or something is great, then most people will listen and try that product, then it picks up speed and propagates on its own, anyone that says it is nothing special will feel out of the loop and not with it, and nobody wants that, especially young people. They want to be IN and popular, peer pressure makes young people do things and say things they may not want to do or believe in. That is why companies spend so much money on advertising, they try to make you believe their product is the best and if you are not using it, then there must be something wrong with you.

What makes someone's hype work better than someone else's hype, I don't know. If they realize that they've been HAD by hype, most people will not admit to that and will continue backing that person or product just to save face. People are funny and complex creatures, if you can get them to like you, you have it made, but if they don't like you, forget about it, no matter how good you are, you are done. I guess first impressions are very important for people in the public eye, so a good personality is very important for performers, Taylor Swift knows this, smart girl, and she works it to her advantage. Garth Brooks also used that to his advantage. Never come off as being high and mighty and better than your fans, a swollen ego will be seen quickly by people and become a great turn off. Talent is just a starting point to success, many other ingredients come into play, let one of those ingredients be missing and the fabric will start to unravel.


There is a thing in psychology called "social proof"
http://en.wikipedia.org/wiki/Social_proof

People still do this, when one person finds something good, another one does, when more start to like it, even more reciprocate.

The music business has always used this to their advantage. Boy Bands... They make videos of a boy band where women are screaming, or chasing them down the street or crying at a concert, before this band is even signed!

Then it makes all the girls think..Oh they must be great. everybody is going nuts for them.

I mean you cant have millions and millions of fans before anybody has heard your music or seen you play CAN YOU?