Really can't see the Spotify issue as a problem in this area...

Content is ALWAYS the filler between advertising and in subscription models, it drives revenue

Paying for a Windsor|Markle podcast is a Spotify business decision. It will attract an audience or it won't..If the latter, they will get cancelled...if it is a new Howard Stern Show it will last

In the end, the audience will decide.

Did they get a boost up from they celebrity status? Undoubtably to absolutely true

But there is nothing new here WRT to obsession with celebrity...the National Enquirer started in 1926.

There was a famous rivalry in the 1940s between two hollywood gossip collumnists, Hedda Hopper and Louella Parsons...whose reach extended out to 75 million Americans

Nothing new there either

Some magazines are simply showcases for celebrities ...People, US, Entertainment Weekly.... and Sports Illustrated wants stories about accomplished, famous, celebrity athletes

In all cases it is about advertising and subscription revenue...which can only come if the eyeballs are drawn to content

If writing ever becomes work I think I'm going to have to stop