Agree with a lot you say..but the "Easy" part i refer to is you call the shots in the writing and recording dept...and i pick up on your point that you keep one eye on the commerce and business side all the way thru the process..AGREE 100%...but Brian..when you start locking horns with these musical big-wig punters, then that makes the writing and recording process look easy ..it is a battle of wits all the way thru...one day i hope to be in the position of passing my work onto a consultant or P.R...to do the wheeling and dealing on my behalf..but to get to that stage you have to have "walked the walk..and talked the talked" sort of thing..so it is a learning process all the way thru with a lot of "ducking& diving " involved...but one can dream...mybe one day i can just be left to do the writing&recording...Cheers..Terry..