Mike is right about that.. you need to make them care in the first 15-20 seconds or the game is over. Sure, there are exceptions.. but the vast majority of folks screening for all sorts of things lose interest very quickly if you don't do something quickly. We're finding a lot of albums where every single song has a boring 30 second intro... by the end of the screening process on artists like those I have no interest in ever listening to them again..

If you're just getting started, as Mike said, that 15 second curve is a great trial by fire learning tool... (And by the way, when we have fans vote in the awards, they also lose interest quickly, so it's not just industry folks who do that.. everyone does...artists, writers, fans and professionals... don't bore us.. get to the chorus...)

Brian

Brian Austin Whitney
Founder
Just Plain Folks
jpfolkspro@gmail.com
Skype: Brian Austin Whitney
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"Don't sit around and wait for success to come to you... it doesn't know the way." -Brian Austin Whitney

"It's easier to be the bigger man when you actually are..." -Brian Austin Whitney

"Sometimes all you have to do to inspire humans to greatness is to give them a reason and opportunity to do something great." -Brian Austin Whitney