I think maybe there is a tendency to overestimate the sophistication of the audience or at least their hunger for sophisticated lyrics. "Don't Blink" comes pretty close to making me retch. It's hackneyed, emotionally exploitative in a sledgehammer kind of way - and a huge hit! Sometimes a simple sentiment purveyed as a kind of audio Hallmark card is just what the audience wants. It's probably the reason why most people either love or hate country music.