I still don't think it's easy. Those who call it easy are almost always the same ones who never wrote such songs...because they're easy...but they don't do it...

I don't mind saying most pop songs bore me, and that I wish they had more meaning and were more challenging musically...but I will stay off the bandwagon of calling all those writers talentless. Because I doubt it is easy to write exactly what someone else is looking for.

http://www.soundclick.com/MarkKaufman