The only time i have ever heard of Jason Blume is when i joined JPF...i seen references and glowing tributes about his Songwriting and his publication about how to cut it at this business...ok his musical CV is impressive,and obviously it can be backed up,as it is only too easy to find out who wrote what and where,and who recorded it...but to me personally i do not think that SONGWRITING can be taught from a manuel,BUT the business end of Songwriting is a minefield,and publications that help the novice songwriter in that field are to be applauded..because it is a BUSINESS we are all involved in,whether we like it or not...as songwriters we are, or are striving to be, recognised in the Music BUSINESS...So obviously Jason Blume has seen a niche in the market,where he can double up as a Songwriter,and also fill the wallet as a Songwriters Guru..Whether he writes mind blowing lyrics which will last the test of time,or bubblegum pop which fills the criteria at any given time ...to me a lyric is a lyric...others decide it's fate..not the writer,you can only hope it resonates with the public..so good luck to the guy..i bet ya Bob Dylan or his associates would, if the internet had been available in his time done the same thing..so at the end of the day Jason Blume is only taking advantage of to-days technology..and it is all down to whatever and whoever decides to go down that route, of reading up on Songwriting publications,,,for me ,and iam only speaking from a personal viewpoint,it is definately not my bag..i will stand or fall by my own hand...but obviously there is a market out there,so whether Jason Blume writes great lyrics or whatever,is neither here nor there,as his actual writing is only one small cog in the wheel of the bigger picture of Songwriting...and his target market is the big picture, of Songwriting........Terry..