Yes its means is what it is all about. How do we want to use it? What do we want AI to do for us? How do we AI to enhance\enrich our lives? What outcomes do we want as a result of using AI?

I expect conferences of people engaged in AI ask these questions

Hacked AI...superthriller coming this fall to an Amazon near you, .....networked AI holds the world hostage and on the brink of an armageddon sized apocalypse while sales of Hal Lindsay Tshirts skyrocket smile

Oh and Marty....dunno where you went but Trump is nowhere on the page I sent you to...
this is not "the page" but it is "the guy"

William E. Halal is Professor Emeritus of Management, Technology, and Innovation at George Washington University, Washington, D.C. An authority on emerging technology, strategic planning, knowledge, innovation, and institutional change, he has worked with General Motors, AT&T, SAIC, MCI, Blue Cross/Blue Shield, International Data Corporation, the DoD, the Asian Development Bank, foreign companies, and various government agencies. Dr. Halal substituted for Peter Drucker in giving a talk to 2000 managers at the Los Angeles Coliseum.

Halal’s work has appeared in journals such as Nature/BioTechnology, California Management Review, Strategy & Business, Knowledge Management Review, Academy of Management Executive, Journal of Corporate Citizenship, Human Relations, Systems & Cybernetics, and Technological Forecasting & Social Change. He has also published in The New York Times, The Washington Post, Christian Science Monitor, Toronto Globe & Mail, Advertising Age, Executive Excellence, and The Futurist. He has produced six books: The New Capitalism (Wiley, 1986), Internal Markets (Wiley, 1993), The New Management (Berrett-Koehler, 1996), The Infinite Resource (Jossey-Bass, 1998), 21st Century Economics (St. Martin’s Press, 1999), and Technology’s Promise (Palgrave Macmillan, 2008).

Prof. Halal is the founder of TechCast, a web-based system that pools the knowledge of experts to forecast breakthroughs in technology, social trends, and wild cards to assist decision makers in managing a changing world. TechCast was cited by the National Academies, featured in the Washington Post, Newsweek, the Futurist. and otherwise recognized as possibly the best forecasting system available. Halal also co-founded the Institute for Knowledge & Innovation as a collaborative effort between the GW School of Business and the School of Engineering.

Halal studied engineering, economics, and the social sciences at Purdue and Berkeley. Previously, he was a major in the U.S. Air Force, an aerospace engineer on the Apollo Program, and a Silicon Valley business manager. He serves on advisory boards of the World Future Society and other organizations, and his work has received prominent recognition. One paper, “Beyond the Profit-Motive,” won the 1977 Mitchell Prize and an award of $10,000, and he received a medal from the Freedom Foundation for Excellence in the Study of Enterprise. Macmillan’s Encyclopedia of the Future ranked Halal among “The World’s 100 Most Influential Futurists,“ including H.G. Wells, Arthur C. Clarke, Alvin Toffler, and Daniel Bell.

If writing ever becomes work I think I'm going to have to stop